The iHV was funded by the NSPCC in partnership with Newcastle University to evaluate their Look, Say, Sing, Play (LSSP) Campaign.

The evaluation systematically reviewed the variety of ways that the LSSP campaign has been embedded in practice, by understanding the enablers and barriers to its successful implementation, and how these have affected the reach and effectiveness of the programme.

Using a range of quantitative and qualitive approaches to explore the perception and engagement with LSSP with families and practitioners in a variety of location across the UK.

📖 Campaigning for more responsive parenting - Lessons learned from the NSPCC’s Look, Say, Sing, Play campaign

🔗 To read the full findings from the evaluation and to learn more about Look, Say, Sing, Play, please visit the NSPCC website.