The premise of Ride For Their Lives is to cycle to different locations within the UK and the rest of the world, raising awareness of the impact of poor air quality, as well as energising and inspiring action on air pollution and the wider climate and nature crisis. The campaign is led by healthcare professionals and engages other healthcare professionals to use their platform to advocate for our patients, the planet and ourselves. The campaign aims to raise awareness and petition governments and policymakers to make changes that will improve health for all, especially children and babies whom this will affect the most.